Design & Development
Our design strategy is a critical factor in communicating the strengths and highlights of your business and what makes your business stand out from your competition.
There are many creative and technical elements that must be considered, tested and then implemented to arrive at a digital presentation of your business that strikes interest and enthusiasm from potential customers.
General Website Design, Inc. examines every detail of design elements that potentially will be assets to your on-site presence. Our full service design and development philosophy encompasses an "end to end" approach to establishing you and your business products and services on the Internet. Our "offsite" or external content development work compliments and enhances your SEO, and is just as important to the success of your marketing as the design of your website.
Essentially, we cover all the bases for you, working closely with you and your teams every step of the way. Give us a call to discuss your ideas today.
Relevant Content Is King
Content refers to creating content (text, images, videos, etc.) that helps your web pages to rank high in the search engines. Content SEO is extremely important because search engines, such as Google, read your website, so the number of words and other content you use on your site determine whether or not your site will rank in their results pages. The more content you create the better and the content should be relevant to current trends in the markets you serve.
Design Layout, Fonts,
Color Scheming And Images
Designing a website requires a great deal of time and attention to making the entire visual appeal "speak" to your audience in ways that best represent the messages you want to convey to your audience and potential customers. Key elements that must be carefully considered, tested and formatted are the overall layout of the website, the types and sizes of fonts used, background and highlight colors and shades and of course the images used. All of these elements must reflect the subjective mood, feel and appeal the business wants their audience to experience.
SEO [Search Engine Optimization]
There is no point in spending the time and money creating a great looking website if it will rarely be seen on Internet search results. Most people do not realize just how important Search Engine Optimization is to getting their products, services and messages recognized and acted upon in the digital landscape. A good, solid SEO plan is an absolute must for anyone serious about building a successful business.
Digital Marketing Development
A well planned and executed digital marketing plan is essential to driving new and repeat customers to your website and your business. Digital marketing encompasses everything from progressive social media postings and blogging, e-mail marketing to "off site" content (articles, infographics, YouTube videos and more). Digital marketing is the "steam that runs the engine" getting your content, name, brand identity and marketing position out to the marketplace and into the minds and buying trends of your potential customers.
Strategic Communication &
Customer Response Integration
Generating traffic to your website and business requires a response communication infrastructure that enables you to quickly and efficiently respond to potential customer inquiries. Strategic use of automated chat messaging, e-mail response, and automated phone communications makes capturing customers and turning leads into business revenue efficient and effective.
General Website Design, Inc. prides itself on creating strategic partnerships that make working with our clients much more than a one time project. Through our research, we not only develop intimate knowledge of your specific industry, but also of you and the nuances of what drives your business, Just as important, we continue our dedication to serving you and your business success with our 24/7 technical and client support commitment.